Attune AI · Relationship support · AI product

Designing emotionally intelligent AI support for couples

TL;DR

Attune supports couples in different moments — from private reflection to conflict, repair, and long-term growth.

I worked across the product to define a clearer interaction model, create stronger privacy and consent boundaries, simplify complex shared flows, and build a reusable system that could survive a major development-team change.

The biggest lesson was that designing AI was less about what it should say and more about what role it should have in each moment.

My role

Product / UX Designer

Platform

Mobile product

Focus

AI UX, systems, safety

Delivery

~169 documented frames

Overview

Attune is an AI-powered relationship app for couples.

I joined after the main product and modules had already been defined. My role was to help turn those pieces into one clear experience across the relationship modes, assessments, safety flows, shared sessions, and design system.

The challenge was not adding more features. It was making very different emotional moments feel like they belonged to the same product.

The problem

Attune already had a lot of functionality.

But a private conversation with AI, a conflict between two partners, a relationship assessment, and a crisis moment cannot all behave the same way. We needed to answer three questions:

Question 01

What does the user need in this moment?

Question 02

Is this experience private or shared?

Question 03

What role should AI play here?

Without those answers, the product risked feeling like the same chatbot repeated across different screens.

Goals

Make the product easier to understand

Help users quickly know which experience fits what they need.

Design AI around context

Change the role of AI depending on whether someone is reflecting alone, reconnecting, or talking with a partner.

Build trust

Make privacy, consent, safety, and shared information clear throughout the experience.

Design process

Define the product model

Before designing the visuals, I needed to make a structural design decision.

I defined what kind of relationship support each mode represented and whether it belonged to one person or to the couple. This private/shared distinction became the foundation for the rest of the product.

Reflect

I need to understand what I am feeling.

Repair

I need to calm down and process what happened.

Resolve

We need to work through something together.

Refine

We want to keep strengthening the relationship.

This helped establish a simple product model:

The modes are connected, but they are not a required sequence.

Make the modes feel connected

A simple solution would have been four cards. I moved away from that because it made the modes feel like separate features.

Instead, I designed them as full-screen spaces users could move between. Each mode has its own mood, copy, and visual treatment, while the same navigation keeps them connected.

Explored Attune layout with Reflect, Repair, Resolve, and Refine stacked as four cards on one screen
Explored: four mode cards on a single screen
Final: full-screen, swipeable modes (interactive)

The four modes

01 / 04 · Private

Reflect

Reflect is a private space where users can talk through what they are feeling before deciding whether to act on it or involve their partner.

I kept the layout close to familiar AI chat patterns, with text, voice, and starter prompts all easy to access. That reduces learning and keeps the focus on processing the issue itself.

02 / 04 · Private

Repair

Repair is for after conflict, when the user may still feel activated and is not ready to reconnect yet.

The flow starts with a body check-in and short grounding exercise, then moves into AI-guided reflection and optional preparation for reconnecting with a partner.

03 / 04 · Shared

Resolve

Resolve is a shared mode for couples working through an active conflict with AI guiding the conversation.

It starts with mutual consent and shared ground rules, then uses turn-taking, protected speaking time, and AI clarification checks to keep the discussion balanced.

04 / 04 · Shared

Refine

Refine is for couples who want to keep working on their relationship even when there is no active conflict.

Unlike Resolve, it is more open-ended. Couples can schedule a session, repeat it over time, and work through guided prompts or small activities together. I also added light AI interventions, like appreciation prompts and focus warnings, to keep the conversation useful without taking it over.

If the conversation starts becoming too intense, the app can suggest moving into Repair instead.

Turning points

Turning point 01

When I realised the safest AI action was sometimes to stop

One of the hardest questions came from the Safety flow. What should happen if someone says something that is bigger than a relationship app should handle?

Instead of asking the AI to keep the conversation going, we designed it to pause the session, check on the user, and surface real-world crisis support.

The standalone Safety area also gives users access to region-aware resources and makes it clear that Attune is not a crisis service.

The live session pauses instead of continuing
The product checks on the user first
Region-aware crisis resources come forward
Turning point 02

When the development team changed mid-project

Partway through the project, the client replaced the development team and the handoff timeline suddenly became much tighter.

That changed the importance of the design system. What had started as good organisation became essential.

We went screen by screen, identified repeating elements, checked whether a component already existed, and used variants instead of creating duplicates.

We also organised the product module by module so a new team could understand what to build without reopening every design decision. In total, the handoff covered roughly 169 screens.

Outcome

The project moved from a set of existing modules toward a more coherent product system.

The final direction created:

  • Clearer roles for each relationship mode.
  • Stronger private vs. shared boundaries.
  • Different AI behaviours for different emotional contexts.
  • Explicit consent in sensitive flows.
  • A more useful Safety layer.
  • Repeatable patterns across the product.
  • A cleaner system for development and handoff.

What I learned

Attune changed the way I think about AI products.

At the start, it was easy to focus on questions like:

What should the AI say?

By the end, the more useful questions were:

Why is AI here?

What should it know?

What should stay private?

When should it stop?

Curious to know more? This is just a small part of the design process. To get the full story, get in touch.